The emergence of a sophisticated, educated, well-travelled and a health conscious middle class is inspiring growth in the Kenyan health and wellness industry. Emma Day, a British lawyer, and Karim Nathoo, an IT business analyst, quit their careers in Canada and moved to Kenya to open the country’s first Bikram yoga studio. Bikram yoga is practiced in a room heated to 40°C. The two founders told How we made it in Africa’s Dinfin Mulupi about their experience running the business in Kenya.
What inspired you to start the Bikram yoga studio in Kenya?
Karim: Kenya is ready and ripe for many new things.