Event – October 16 | Delegation of the Ismaili Imamat: Making Markets More Inclusive

In honour of World Food Day (October 16), join AKFC for the launch of Making Markets More Inclusive, a book that shows how NGOs and companies can connect poor producers with the right markets to create better social and economic impact.

Most studies of doing business at the “bottom of the economic pyramid” focus on viewing the poor as consumers, or as potential employees of local companies. The book Making Markets More Inclusive takes a new approach: focusing on the poor as micro-entrepreneurs and as primary producers of agricultural commodities. The book provides a compelling synthesis of value chain and market based development by drawing upon examples from Bangladesh’s dairy sector. 

EVENT: Making Markets More Inclusive
DATE: Thursday, October 16th, 2014 (World Food Day)
TIME: 5:00 p.m. EST
VENUE: Delegation of the Ismaili Imamat, 199 Sussex Drive, Ottawa, Ontario, Canada

Delegation of Ismaili Imamat

Carleton University’s Norman Paterson School of International Affairs (NPSAI) and Aga Khan Foundation Canada (AKFC) collaboration

The event will feature presentations by author Kevin McKague and CARE’s senior technical advisor, Farouk Jiwa who will discuss the challenges, successes and lessons learned from their experiences in market engagement and value chain analysis in Bangladesh. The presentations will include short videos and photos from development projects and will be followed by a question and answer session with the audience. The book will be available for purchase immediately following the event.


“Making Markets More Inclusive is a rare book that makes the local relevant for the global by drawing out lessons from CARE’s project work in Bangladesh’s dairy industry through a flexible, pragmatic, and ultimately satisfying application of value chain tools. There’s much to be commended in this book!”

– Timothy J. Sturgeon, Senior Research Affiliate, Massachusetts Institute of Technology


Dr. Kevin McKague is an assistant professor of eEntrepreneurship and strategy at the Shannon School of Business, Cape Breton University, and an internationally experienced academic and researcher of market-based and social enterprise-led approaches global poverty alleviation.

Farouk Jiwa is senior technical advisor for economic development at CARE USA, and co-founder and director of both Farm Shop and Honey Care Africa.


Making Markets More Inclusive: Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development bridges the management literature with original research on agricultural value chains in developing and emerging economies. This exciting work is the first to delve into the skills, capabilities, strategies and approaches needed for inclusive value chain development. McKague shows how NGOs and companies can connect poor producers in developing economies with the right markets to better create social and economic impact. He also analyzes one of the leading agricultural value chain initiatives in the world, which is being replicated by the Bill and Melinda Gates Foundation in several different value chains in Malawi, Tanzania, Ghana, India and Mali.

In partnership with:


Undertaken with the financial support of:



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