Home improvement shows on HGTV, DIY and other networks make design look easy. From the comfort of our couch, we watch glamorous professionals transform properties in less than 60 minutes.
But reality TV is far from reality. On top of training and natural talent, designing a space and becoming a successful designer is also a lot of hard work.
Just ask Jena Nasser, who has spent the past six years building her design business and her reputation in the competitive Toronto market. Her firm O F B L V C K (pronounced “of black”), which she runs together with partner Payal Bhakta, offers a full-service experience, covering everything from design and logistics through to delivery of furniture and overseeing the concept as it comes to life.
Jena’s first major project was a funky, street-style Indian restaurant on Yonge Street, but O F B L V C K ’s main focus today is the condo market in downtown Toronto. Most of the firm’s clients are bachelors who want a masculine space and vibe.