Attracting nearly 18,000 attendees from more than 100 countries, the American Heart Association Scientific Sessions is the premier opportunity for medical professionals to come together to share ideas on how to build healthier lives, free of cardiovascular disease and stroke. As a leader in the global healthcare field, Switzerland-based Novartis was looking to make a dynamic statement at the event through a colorful digital media and interactive trade show display. Wanting LED video to play a prominent role in the booth design, Novartis turned to Milan-based WorldWide Events and Vancouver-based Xibita to help them create a truly memorable digital media showcase using 13 different LED video design elements from PixelFLEX.
“We are the preferred supplier in North America for WorldWide Events who was retained by Novartis to create the AHA Scientific Sessions trade show display,” began Hanif Muljiani, President, Xibita. “When we all got together to speak about the design concept, they wanted a design that was open, friendly and natural, with warm tones and much more color than you would normally see in a typical pharmaceutical booth. They also wanted to feature LED video technology so that the graphic messaging could be changed very quickly, and while we typically do one video wall in a trade show design, this one was quite an immersive experience and the PixelFLEX technology really allowed us to make the design quite unique.”
More at the source: Captivating Trade Show Experience
Widely regarded as a visionary in the field of exhibit design and development, Hanif is also an advocate of creative design, innovation, and of his dynamic team. Respected by his peers, he is recognized as one of Business in Vancouver’s Top 40 under 40 and has a long history of community involvement in Vancouver. He earned a Bachelor of Commerce from the University of British Columbia, and is a Chartered Accountant.
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