Mar 21, 2017: With a Doodle that featured fluttering butterflies and bees buzzing around tulips Google on Wednesday marked the coming of Nowruz.
A compound of the Persian words now for new and ruz for day, Nowruz celebrations have heralded the return of spring and the start of a new year for people of Persian ancestry (and many others). The festivities, according to Google, can last up to two weeks and start at the advent of the spring equinox — when nights begin shortening and days lengthening.
While Wednesday’s Doodle was only displayed in Kazakhstan, Nowruz is celebrated by Iranian, Turkic and (South and Central Asian) peoples around the world. Traditionally it is a time for cleaning house and buying new clothes, visiting friends and neighbors, and feasting on special foods.