World Responsible Tourism Day 4 November 2015 Hunza Serena Inn celebrated World Responsible Tourism Day today on 4th November 2015, as an “Official Supporter of World Travel Market (WTM) supported by UNWTD” reinforcing its commitment to operating as a responsible tourism business and its dedication to bringing about positive change within the tourism industry in Pakistan. Responsible Tourism, as defined by the 2002 Cape Town … Continue reading Hunza Serena Inn Celebrated World Responsible Tourism Day 2015
Islamabad, Tuesday 27, October 2015 – Serena Hotels, under the banner of its Social Environmental and Educational Development Program (SEED), a corporate social responsibility initiative, has launched an extensive Earthquake Relief Campaign to support the affectees after 26th October, 2015 by contributing double the amount collected from guests at the rate of 5% on the restaurant bill amount. The campaign starts from today across all … Continue reading Serena, Pakistan’s Leading Hospitality Chain Launches Spirit of Compassion Earthquake Relief Campaign
One of the most beautiful places in Pakistan and a popular tourist destination, Hunza is a treat for everyone in winters. It is surrounded by snow-capped mountains like Ultar Sar, Hunza Peak and Passu Peak, and boasts breathtaking views along with a rich culture as it was once a princely state. Some popular places to visit in Hunza are: Karimabad, Altit, Attabad lake, Baltit fort … Continue reading 4 cities in Pakistan you must visit this winter | The Express Tribune
“Pakistan has much to offer in terms of culture, heritage, hospitality and above all, scenic views and nature” United World sits down with Mr. Aziz Boolani, CEO of Serena Hotels Pakistan, talking about Pakistan, challenges of the tourism sector, and much more. Recently Pakistan has been named the ‘next success story’ by Forbes, similar to Colombia’s reformation in the 90’s. Just two years after the … Continue reading Interview with Aziz Boolani, CEO of Serena Hotels Pakistan
Jehanzeb Ghafoor – Islamabad, September 7, 2015 – Serena Hotels successfully completed their Flood Relief Campaign, “Spirit of Compassion” on August 31, 2015 under the umbrella of their Corporate Social Responsibility Program SEED (Social, Environmental and Educational Development Programme) by collecting over Rs. 4.0 Million under this initiative. Serena Hotels, collected from their guests 5% of the restaurant bill and contributed 200% of the guests’ … Continue reading Serena Hotels Flood Relief Campaign Raises Rs. 4 Million for Flood Affectees
Asghar Khan – June 6, 2015: Hunza Serena Inn in collaboration with Hasegawa Memorial Public School & College Karimabad Hunza celebrated the World Environment Day 2015 with the theme “Seven Billion Dreams. One Planet. Consume with Care” The students of Hasegawa Memorial Public School & College exhibited paintings and other art works on environment impact of our planet. They also shared their views on how … Continue reading Hunza Serena Inn Gilgit-Baltistan celebrates World Environment Day
After a slump in foreign visitors triggered by a deadly attack last year, a new wave of local sightseers has saved tourism in Pakistan’s idyllic northern Hunza valley.
In the valley’s main town of Karimabad, they snap pictures at the ancient Baltit Fort, a resplendent 1st century redoubt from where they can take in breathtaking views of lush forests and snow-capped peaks that have attracted the best climbers from around the world.
International tourism once helped shape the Gilgit-Baltistan region but it has slowed to a trickle after the killing of 10 foreign climbers at the base camp of Nanga Parbat mountain last year ended a post 9/11 revival.
Bewitched by the region’s splendour, as well as the famed hospitality of its mainly Ismaili Muslim inhabitants, foreign visitors in the late 20th century helped create around a dozen schools and have invested heavily in hundreds of others that dot the villages of the countryside.
EDITOR’S NOTE: Retired Ismaili journalist just returned from a visit to Brazil, Argentina and Peru which also included a trip to Machu Picchu, the fabled “City in the Sky.” This is Sultan’s last feature on Peru with several photographs. Earlier features on Argentina is here, and Brazil here. Click here for all stories. Peru is banking on 10 million visitors by 2020 Is this a … Continue reading Sultan Jessa Travelogue: Peru wants more tourists
“Responsible Tourism creates better places for people to live in and better places for people to visit.” – 2002 Cape Town Declaration for Responsible Tourism 5th November 2014 – Serena Hotels celebrated World Responsible Tourism Day today on 5th November 2014, as an “Official Supporter of World Travel Market (WTM) supported by UNWTD” reinforcing its commitment to operating as a responsible tourism business and its … Continue reading Serena Hotels Pakistan – Official Supporter of World Travel Market celebrates World Responsible Tourism Day 2014 at Attabad Lake, Hunza
Ismailimail highlights the second of 4 posts today, seeking support from our readers to vote for some inspiring people and organization as they continue in their quest for excellence and making a difference. Presenting Serena Hotels & Resorts: The Serena selection of resorts, safari lodges and hotels spans some of the most evocative, exotic and enchanting destinations in the world. One of the most important goals … Continue reading Support & Vote for Inspiring Leadership | Serena Hotels as World’s Leading Hotel Brand – World Travel Awards
The WORLD TRAVEL AWARDS (WTA) is considered the “Oscar Awards” of the Travel Industry. The WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire … Winning these categories would catapult the Serena brand of Hotels and Resorts to the global forefront, boost tourism in the various countries including Kenya, Tanzania, Mozambique, Rwanda, Uganda, … Continue reading World Travel Awards | Serena Hotels nominated as World’s Leading Hotel Brand
The Gilgit Baltistan (GB) government has invited 39 countries to participate in the Silk Route Festival starting in September in the region. So far 16 countries have confirmed their participation in the five-day event to start from September 10 The five-day event will start from September 10—an inaugural ceremony has been scheduled for Islamabad where foreign dignitaries will be briefed. On the second day, programmes will … Continue reading Silk Route Festival promises to revive tourism in Northern Pakistan – 39 countries invited to participate
Run out of holiday destinations? Here’s a beautiful corner in the northern areas you probably still haven’t been to: Shigar. Shigar is a place in Gilgit-Baltistan where you will find a desert with proper sand dunes along with the rivers and shrubbery normally found in the region. At an altitude of 2800 meters, the valley is ensconced between snow-clad peaks; and has everything to offer … Continue reading Pakistan’s most well-kept secret – DAWN.COM
Kigali Serena Hotel was recognized by the Rwanda government for its efforts towards environment conservation. The hotel was awarded “Best in Environmental Protection Award”, competing against 14 entrants in various categories that included social community support, environmental protection and conservation, poverty alleviation, workforce and welfare development. The awards, held for the very first time will seek to evaluate corporate contribution towards sustainable business practice now … Continue reading Kigali Serena Hotel Wins Coveted CSR Award
Gilgit Pakistan: Trees and plants are the prime source of environmental purification and beautification. Gilgit Serena Hotel celebrated the “Spring Tree Plantation for Carbon emission awareness” at the Special Children Education Complex Gilgit. Mr. Asghar Khan, Asst. Director- Responsible Tourism Mr. Ejaz Karim HR Manager with the member of Green Team of Gilgit Serena Hotel, Mr. Jehan Khan Niazi Deputy Director of Special Education, Teachers … Continue reading Gilgit Serena Hotel celebrates Spring Tree Plantation for Carbon Emission Awareness
The 21st annual World Travel Awards is here yet again and Serena Hotels have been nominated for various award categories. They include:
The Aga Khan Development Network (AKDN), Aga Khan Foundation (AKF), Serena Hotels, Lions Kenya, local schools and members of the Hombe Community in Nyeri County came together to plant 11,000 trees on the morning of 9th December 2013. This culminated the launch of an initiative that will see the organizations plant 10Million trees in 2014 alone spread across various parts of the country. As of … Continue reading AKDN, AKF, Serena Mountain Lodge and Lions Kenya in joint Rehabilitation of Hombe Forest
Kenya Wildlife Service (KWS) and Kenya Forest Service (KFS) join farmers in tree planting in farms given to them through an initiative aimed at conserving the forest while sustaining livelihoods in Hombe forest, Nyeri Country.
Anne Njuki a student at Irori secondary school in Sagana scheme, Nyeri County plants a tree in a potato farm in Hombe forest.
Alice Nyaguthii, who once lived and farmed in the forest but is now a squatter in Kabiruini, Ruturu in Nyeri County plants a tree in a potato farm in Hombe forest. Continue reading “Serena Hotels leads an innovative initiative for forest conversation and jobs creation”
Gilgit, 11 December 2013: The United Nations General Assembly has declared 11th December as the International Mountain Day to raise awareness on importance of mountains to life. This year WWF-Pakistan, GB Tourism Department, SEED Project for CKNP and Serena Hotels Pakistan join hands to celebrate International Mountains Day by organizing a seminar on Mountains: key for sustainable future. Attended by people from different walks of … Continue reading World Wide Fund for Nature and Serena Commemorating International Mountain Day in Gilgit, Pakistan