Sultan Jessa: South Korea is a forward­ thinking country with a can­ do attitude!

Sultan Jessa: South Korea is a forward­ thinking country with a can­ do attitude!

By Sultan Jessa Seoul: SOUTH KOREA – A significant achievement in its travel infrastructure is giving South Korea a big boost in its efforts to attract more tourists to the fast developing country. This Asian giant has developed into one of the most affluent countries since partition in 1948. This has happened when its neighbor, the Communist North Korea has slipped into a severe and … Continue reading Sultan Jessa: South Korea is a forward­ thinking country with a can­ do attitude!

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‘Bees Futti’ (The twenty feet high) – Khaplu Palace, Skardu valley, Pakistan

Excerpt: The Khaplu Palace was like the other historical buildings of Pakistan, fully derelict, almost destroyed. Then, Agha Khan Foundation took its charge and made it part of Marriott Hotels chain of Pakistan. Not only the present state of Khaplu Palace is commendable, the rooms are well maintained and the overall look of this old center of government is simply inspiring. The rooms where the … Continue reading ‘Bees Futti’ (The twenty feet high) – Khaplu Palace, Skardu valley, Pakistan

making new friends

Sultan Jessa: Japan – Land of the Rising Sun

Story and photographs By Sultan Jessa TOKYO: Japan: This “land of the Rising Sun” is small in size with a big heart and lots of optimism.  Despite numerous setbacks in recent years, Japan, one of the world’s third largest economies, is open to tourists and for business. This country has a lot to offer to tourists and entrepreneurs. But, take heed. Japan is an expensive destination, tourists … Continue reading Sultan Jessa: Japan – Land of the Rising Sun

Serena Hotels Annual Classic Car Show 2015

Serena Hotels Annual Classic Car Show 2015

Jehanzeb Ghafoor, Serena Hotels, December 01, 2015 – Serena Hotels under its Adventure Diplomacy Initiative hosted Serena Hotels Annual Classic Car Show 2015 at Islamabad Serena Hotel today. These classic cars had made their way into the capital all the way from Karachi after show casing them at Lahore this weekend. More than fifty elegant cars were displayed above 80 years of age. The oldest … Continue reading Serena Hotels Annual Classic Car Show 2015

Hunza Serena Inn Celebrated World Responsible Tourism Day 2015

Hunza Serena Inn Celebrated World Responsible Tourism Day 2015

World Responsible Tourism Day 4 November 2015 Hunza Serena Inn celebrated World Responsible Tourism Day today on 4th November 2015, as an “Official Supporter of World Travel Market (WTM) supported by UNWTD” reinforcing its commitment to operating as a responsible tourism business and its dedication to bringing about positive change within the tourism industry in Pakistan. Responsible Tourism, as defined by the 2002 Cape Town … Continue reading Hunza Serena Inn Celebrated World Responsible Tourism Day 2015

WORLD TRAVEL AWARDS | Serena Hotels nominated as WORLD’S LEADING HOTEL BRAND!

Serena, Pakistan’s Leading Hospitality Chain Launches Spirit of Compassion Earthquake Relief Campaign

Islamabad, Tuesday 27, October 2015 – Serena Hotels, under the banner of its Social Environmental and Educational Development Program (SEED), a corporate social responsibility initiative, has launched an extensive Earthquake Relief Campaign to support the affectees after 26th October, 2015 by contributing double the amount collected from guests at the rate of 5% on the restaurant bill amount. The campaign starts from today across all … Continue reading Serena, Pakistan’s Leading Hospitality Chain Launches Spirit of Compassion Earthquake Relief Campaign

The Baltit Fort. Photo: Yasir Nisar

4 cities in Pakistan you must visit this winter | The Express Tribune

One of the most beautiful places in Pakistan and a popular tourist destination, Hunza is a treat for everyone in winters. It is surrounded by snow-capped mountains like Ultar Sar, Hunza Peak and Passu Peak, and boasts breathtaking views along with a rich culture as it was once a princely state. Some popular places to visit in Hunza are: Karimabad, Altit, Attabad lake, Baltit fort … Continue reading 4 cities in Pakistan you must visit this winter | The Express Tribune

Aziz-Bolani

Interview with Aziz Boolani, CEO of Serena Hotels Pakistan

“Pakistan has much to offer in terms of culture, heritage, hospitality and above all, scenic views and nature” United World sits down with Mr. Aziz Boolani, CEO of Serena Hotels Pakistan, talking about Pakistan, challenges of the tourism sector, and much more. Recently Pakistan has been named the ‘next success story’ by Forbes, similar to Colombia’s reformation in the 90’s. Just two years after the … Continue reading Interview with Aziz Boolani, CEO of Serena Hotels Pakistan

Serena Hotels Flood Relief Campaign Raises Rs. 4 Million for Flood Affectees

Serena Hotels Flood Relief Campaign Raises Rs. 4 Million for Flood Affectees

Jehanzeb Ghafoor – Islamabad, September 7, 2015 – Serena Hotels successfully completed their Flood Relief Campaign, “Spirit of Compassion” on August 31, 2015 under the umbrella of their Corporate Social Responsibility Program SEED (Social, Environmental and Educational Development Programme) by collecting over Rs. 4.0 Million under this initiative. Serena Hotels, collected from their guests 5% of the restaurant bill and contributed 200% of the guests’ … Continue reading Serena Hotels Flood Relief Campaign Raises Rs. 4 Million for Flood Affectees

Hunza. Image Credit: Zehra Abid

Gilgit-Baltistan: Pakistan’s Hidden Paradise | The Diplomat

Karimabad, Hunza Valley When the twin towers were hit on September 11, there was panic in Pakistan’s Hunza Valley. Javed Ali was sitting in the lobby of his hotel, the Hilltop, when the news came in. There were shrieks and wails all around him as people watched the attacks unfold on TV. Tourists called their friends and family back home, wanting to rush out of … Continue reading Gilgit-Baltistan: Pakistan’s Hidden Paradise | The Diplomat

Hunza Serena Inn celebrates World Environment Day

Hunza Serena Inn Gilgit-Baltistan celebrates World Environment Day

Asghar Khan – June 6, 2015: Hunza Serena Inn in collaboration with Hasegawa Memorial Public School & College Karimabad Hunza celebrated the World Environment Day 2015 with the theme “Seven Billion Dreams. One Planet. Consume with Care” The students of Hasegawa Memorial Public School & College exhibited paintings and other art works on environment impact of our planet. They also shared their views on how … Continue reading Hunza Serena Inn Gilgit-Baltistan celebrates World Environment Day

Tourists visit the Baltit fort in Karimabad, a town of the northern Hunza valley (Image: Gulf Times)

Gulf Times | Local sightseers inject new life into Hunza valley

After a slump in foreign visitors triggered by a deadly attack last year, a new wave of local sightseers has saved tourism in Pakistan’s idyllic northern Hunza valley.

In the valley’s main town of Karimabad, they snap pictures at the ancient Baltit Fort, a resplendent 1st century redoubt from where they can take in breathtaking views of lush forests and snow-capped peaks that have attracted the best climbers from around the world.

International tourism once helped shape the Gilgit-Baltistan region but it has slowed to a trickle after the killing of 10 foreign climbers at the base camp of Nanga Parbat mountain last year ended a post 9/11 revival.

Bewitched by the region’s splendour, as well as the famed hospitality of its mainly Ismaili Muslim inhabitants, foreign visitors in the late 20th century helped create around a dozen schools and have invested heavily in hundreds of others that dot the villages of the countryside.

Tourists visit the Baltit fort in Karimabad, a town of the northern Hunza valley (Image: Gulf Times)
Tourists visit the Baltit fort in Karimabad, a town of the northern Hunza valley (Image: Gulf Times)

Continue reading “Gulf Times | Local sightseers inject new life into Hunza valley”